jump to navigation

S1 Grand Opening June 1, 2008

Posted by Icedea in Ice cream designer's hat.
Tags: , , , ,
1 comment so far

On Wednesday 21 May… the first day of ThaiFEX fair, around 4.00am in the morning, I woke up with a severe stomach pain and be brought to the hospital immediately. Yes… it happened again as I mentioned in the previous posts “Royal Jelly ice cream for Babi Mild” , “Play with your food, Melt in your mold” and “Thai National Museum Shop”

Unlike last year that I got only stomachache, for this time, although I had recovered from the pain, I still encountered other problems that came to me in the same time!! Sinus and wind pipe inflammation… Poor Prima, I felt so terrible and tired, I would like to take a rest but it’s my responsibility… I must go through all these health problems and do my best for my client. T_T

Anyway after the storm, there will be a rainbow…. all my effort is worth….

S1 Football complex

Last Thursday 29 May 2008 was the opening day of S-One Foot Ball arena as well as the opening of Ice-One shop. The event was going well although I looked like a walking corpse on that day. T_T

Ice One by IceDEA

Ice-One by IceDEA… yeahh… that’s my IceDEA!

Besides a problem with the temperature of the ice cream freezer and some misunderstood about the opening time, the rest and over-all were fine. My client was satisfied (I guess…. please tell me naka, Khun May, if I’m wrong.) Above all, the most important thing is I’m satisfied with it. Although it’s not the best as I expected, it’s the best as I can put my effort into it.

Here are some pictures from the event.

All the owners

All the owners of S1 : คุณวินิจ เลิศรัตนชัย From RS Fresh Air and other directors of RS CO.,Ltd.

Khun May, the owner of Ice-One

Khun May, the cutest owner of Ice-One :)


Some guests in the event with my ice cream.

Ice cream for Ice-One

All ice creams in the freezer including M150 or Milo flavors. Since M150 and Nestle are the major sponsor of S1, thus there must be these two flavors in the list!

Ice cream for Ice-One

Noot(ella) ball ice cream (normal version), exclusively for Ice-One.

Football ice cream

Noot(ella) ball ice cream in an opening event version. Nutella ice cream with pentagonal milk chocolate to create the pattern of the football. Served in a net goal-like cup.

Grass brownie

Grass Brownie. Icing is applied on the surface to create the foot ball field look. (Corner of the foot ball field.)

Grass brownie

Another angle.

Grass brownie

Base is a brownie with almond as a block of soil and particle, topped with Poppy Seed as the sand and rock, then the grass is actually special custom made “Green Foy Thong” or “ฝอยทองสีเขียว”.

Ice cream display and Bakery Display

Ice cream and Bakery display. Please don’t wonder if you will have just only this grass brownie as a snack because this display will be fully filled with my grass just only on this opening day.

Unfortunately my Noot(ella) Ball in a a goal-like cup were served just only on the opening day, however the simple version of this Noot Ball is availble at Ice-One shop as well as the grass brownie. Check it out by yourself to see how realistic they are.

Alora, I’m gonna get more rest to recover and be ready for the next project!! Fighto Fighto!!


IceDEA and Artpitizer in ThaiFEX May 20, 2008

Posted by Icedea in Ice cream designer's hat.
Tags: , ,
add a comment

Around 2-3 months ago I’ve received a phone call from P’Molly (yes… again… I know… but most of the works I got are all from a friend of some one I know or so on (the power of six degree theory, isn’t it?) and of course, how can they contact me?…. yes…via phone!) Thanks to P’Off who had introduced me to this opportunity.

P’Molly and her friends are going to open a company named “Artpitizer” a food supply service which aim to give a creativity in Food as well as design the right supply to suit the criteria of the clients. Kind of similar to IceDEA concept but the scope is bigger, Artpitizer produce soup, smoothie, bakery and ice cream. Furthermore Artpitizer focuses on any big food chain company and international market so it’s kind of different in a way.

For now she is gathering the team to create new interesting products in each kind of fields. For the ice cream, it falls into me… and ThaiFEX fair seems to be a good place to informally start introducing Artpitizer to the market. We decide to firstly start with my existing ice cream list.

Since Artptizer doesn’t have its own booth but it shares with PP Food Supply, a frozen product company owned by P’Kay – a friend and co-partner of P’Molly. So we should courtesy use their frozen product as the main ingredients of the ice cream.

PP Frozen product

I have chosen Orange, Carrot, Blueberry, Apple and Ginger for my ice cream creations and here are the list of ice cream I’ve created.

  • Apple Crumble ice cream : Green Smith Apple
  • Blueberry Cheese Pie ice cream : Blueberry
  • Carrot Orange Punch Sorbet : Carrot and Orange
  • ไอศครีมเต้าฮวยน้ำขิง : Ginger
  • Red Bull Extra

I try to vary the type of ice cream in different styles as much as possible in order to show how far we can create something new out of these basic ingredients. So there are pastry type, healthy type, Thai/particular type but the last one is exceptional, it’s just only for PR. However I have to confess that although it’s the same kind of fruit/vegy, I can’t use all frozen product due to the limitation of the texture and scent.

If anyone happen to pass by PP Food Supply booth in ThaiFEX fair, please feel free to taste my ice cream and leave a comment, I would be really appreciated. The fair is going to take place tomorrow Wednesday 21 May 2008 until this Sunday 25 May 2008 at Impact, Meung Thong Thani.

Buon apetito!

Concept and mock up for S1 opening May 19, 2008

Posted by Icedea in Ice cream designer's hat.
Tags: , , ,
add a comment

At the beginning of this month, I received a phone call from Khun May, a friend of N’Ter Mushroom Television, asking how to open the ice cream shop, then she had made an appointment with me at her office in order to taste my ice cream and ask for further information about ice cream, price and so on. To be honest, first I thought it’s just another cafe that would like to have some ice creams in the shop so I didn’t expect anything that much. By contrast, when I arrived her office, I just realized… hey… this is not a small project! I’m going to make a new ice cream flavor for RS! Yeah!! Thank you so much naka, N’Ter :D

S1 Logo

RS Fresh Air, one of RS Promotion Group, is going to open a new indoor football complex and multipurpose arena named “S-One” on Bangna-Trad Rd. The field is built with imported artificial grass which is the same as the AC Milan field in Italy, this is the main selling point of this complex.

At S-One, there will be a restaurant, shop and of course…. ice cream cafe!!!

Khun May is in charge of this shop…. “Ice-One” (related to S-one but coincidently similar to IceDEA :P) She asked me to design new flavor including the special ice cream concept for the opening. Here are some concept proposals and their mock ups.

ice cream in a goal cup

First is a concept “Foot ball in a goal cup”. As the ice cream itself is in a sphere shape so I decide to make a white base ice cream and decorated with pentagonal chocolate to create the foot ball pattern and then served in a net pattern ice cream cup as if the ice cream is already in a goal.

ice cream in a goal cup

Foot Ball ice cream placed on grass tray.

ice cream in a goal cup

Foot ball ice cream in a goal cup.

net pattern cup

Net pattern ice cream cup.

As they are proudly present their great import grass as it’s the core feature so I think it would be nice if I could make something related to it for their PR and that how the second concept came from, “Soccer field”

Soccer field concept

First it supposes to be an ice cream, but due to the temperature issue and flexibility, I decide to use a brownie instead of an ice cream. I make a dark brownie to represent a block of the soil, layering with poppy seed as the sands and rocks, then top it with custom made “ฝอยทอง” in Green color to make it look alike grass.

Grass brownie

Please note that this is just a rough sketch (Sketch? haha… I know I should say this is just a rough sweet instead :P), the grass needs to be adjusted for realism.

The third one, this is optional… I love it because it’s kind of performance in a way, although we didn’t use it in the end. The concept is “Red or Yellow, What are you gonna get?”

Red or Yellow?

The waiters are dressed up as referee and suddenly whistle up to any specific or random guest depending on the criteria such as “Best Out Fit” in the event or so on, then holding a red or yellow napkin which has a square short bread inside and give it to the guest.

Red card short bread

Red card short bread.

Red card short bread

Red napkin as a holder for this square short bread.

I know it may not be practical for a big event but might be kind of fun for a small party or such thing. I still hope they might use it somehow in the future :P

I will later post the final output once the event occurs on 29 May 2008.

Animal Ice cream bar for Kids’ News May 11, 2008

Posted by Icedea in Ice cream designer's hat.
Tags: , , ,
add a comment

My Sand Castle ice cream for TK Teen attract the hosts of Kids’ News program. The director of Kids’ News have called me and said that her hosts have seen my ice cream creation and urged her to contact me for an interview. I wouldn’t have felt this glad and surprise if I didn’t know that they are just 7 years old kids! and furthermore they are twin!!

Sooo… let’s do an ice cream workshop for them then!

Kids love ice cream as well as all the cute animal characters, how about making an animal-like ice cream?

Guinea Pig

Gaspy or Guinea Pig ice cream bar.

Again I use the existing ice cream in the market to create this animal collection and let the kids imagine which kind of animal would fit with this ice cream bar. I also use my imagination and make some samples such as “Gaspy” or “Guinea Pig”, I use the chocolate cereal as its ears and use a small chocolate as its nose. Sprinkles become the grass and blossom orange flowers.

Rhino or Hippo

Rhino or Hippo? ice cream bar

I also make a bite at the corner of the ice cream bar to make the face of any animal such as this Rhino, use cashew nut as a snout and let her immerses in this marshmallow water. Biting and shaping is a way that kids can enjoy the taste as well playing with the ice cream.


Rudof Ice cream bar

Nook and Nice

Nook and Nice, my youngest hosts who have interviewed me ever.

Please don’t ask me if I can recognize who is Nook or Nice but one thing I know is that they love ice cream! :)

Summer ice cream for TK Teen May 11, 2008

Posted by Icedea in Ice cream designer's hat.
Tags: , , ,

Another media which also look for any summer related issue is “TK Teen”, a TV program supported by TK Park (Thailand Knowledge Park อุทยานการเรียนรู้) on channel 11 or currently renamed as “NBT TV”

As it’s summer time so I was asked to make a summer ice cream for the show. Any of you might know I have made Sunbath ice cream for Bistro magazine last summer. For this summer, I have to come up with something different… new… but still give a good impact like that one. It needs to be something easy to make by anything surround us, short time to prepare, that’s a major requirement from the staff of TK Teen.

I came up with an idea of making something new from an existing ice cream in market so everyone can make it themselves without any ice cream machine.

So let’s do some famous activity during the summer time… how about making a sand castle but ice cream one?!?

Sand Castle ice cream

And here are the tools to create our castle! One tub of ice cream, a cup of ice cream (should be the same flavor as the tub one and should be vanilla, chocolate or any brown color ice cream for realistic look.), Fork and any decoration you may like.


I imitate the ice cream equipments to the sand castle tools. For example, if you turn a cup of ice cream upside down, you will notice that it’s not much different from the sand castle bucket, especially the bottom part which really looks similar to the zig zag top of the castle wall. Use it as a mold to build the castle and place it on the ice cream tub. Use the spoon/fork to create the moat and decorate it with some rocks, in this case, colorful chocolate. Place a little spoon on the top as a flag of the castle…. and here we are… tahhh…dahhh…

Sand Castle ice cream

“The Sand Castle ice cream”…

Here is the video O/A on 12 April 2008.

Melting World (Ice cream)?!? May 11, 2008

Posted by Icedea in Ice cream designer's hat.
Tags: ,
add a comment

Yes…. again… I haven’t been updating anything for an age. Seems like it’s time to do it again. :P

Let’s start with the oldest one….. since last year!


I was asked to create “Global Warming Ice cream” for “รายการจมูกมด” a morning TV program on channel 7. I’m thinking of exaggerating the global warming effect by creating this world-like ice cream (swirl technique) as if our world is melting! If we still pollute our world, it wouldn’t be much different from this ice cream and, in the end, there is nothing left but the dust and waste.

I will upload the video version of this melting process once I get it from the program, hopefully… T_T

Royal Jelly ice crean for Babi Mild shower gel December 2, 2007

Posted by Icedea in Ice cream designer's hat.
Tags: , ,

Royal Jelly ice cream for Babi Mild

Last week I was asked to make an ice cream for a new launch of Babi Mild Royal Soft which mainly made of “Royal Jelly”. The royal jelly itself looks alike condense milk but by contrast, it’s wholesome, helps metabolism and reduce the cholesterol in the blood. Furthermore it’s not good just only for our health but also our skin as it contains collagen.

Royal Jelly ice cream for Babi Mild

I used this royal jelly and mixed it with a bit of honey to create this healthy (and expensive) ice cream for this new Babi Mild. The hexagonal stamp and a bit of honey drops were applied on the surface of the ice cream to visualize a honeycomb look.

Here is the final video of how to make Royal Jelly ice cream for Beauty Whisper by Babimild O/A 26 December 2007.

PS: Strange but true, I got this assignment when I was admitted in the hospital again (2 months after the last admittion). Perhaps I need to get into the hospital in order to get some project? Hmmm… not sure if it’s worth though.

Here There Now Opening ceremony November 26, 2007

Posted by Icedea in Ice cream designer's hat.
Tags: , , , , , ,

Here There Now Exhibition

On the day before the Play with your food/Melt in your mold workshop started (previous post), I was admitted in the hospital, then there was a call from the owner of Gallery Soulflower, Ms.Natasha Tulli, asking me to design ice cream or sweets for the opening ceremony at her gallery. She randomly found me on my blog and felt interest in the gourmet dog food which I and Yapan Catering have made for cesar event.

The event is to announce the launch of the monograph “Here There Now : Contemporary Art from India” in conjuction with an exhibition of the same title. Mr.Brian Curtin is the author of the monograph and the curator of the exhibition, coincidently he is a friend of my teacher Dr.Tagerng Pattanopas.

Mr.Brian Curtin

According to the press release, Here There Now celebrates contemporary art from India. All the artist have international reputations and Here There Now showcases the diversity of materials, methods and concerns that underline these reputatioins.

Central to this monograph and the exhibition is the recognition that the work of these artists constitutes a necessary aspect of what the “Contemporary” means. These artist actively contribute to the international significance of contemporary art practice. All the more so becasue of theirs individual histories, culturally nuanced understandings, and particular uses of different media.

Within global terms, the critical ambition to offer strict definitions of how art functions for the contemporary context is all but obsolete. Moreover, attempts to theorize the relationship of non-Western artist to occidental “Others” can appear misguided in view of trans-national movement and exchange. Here There Now celebrates these insight, highlighting the value of departures as well as connections and dissonance as well as correspondence across the breadth of contemporary Indian art and beyond.

The artist featured are Arunkumar HG, Tushar Joag, Vineet Kaacker, Pushpamala N, Justin Ponmany, Prajakta Potnis, Sharmila Samant, Gigi Scari, Mithu Sen and Kumar Kanti Sen.

I design an ice cream and some sweets which is inspired by the art pieces od each artists.

“Bulls are watching” is the original art installation by Arunkumar HG.

Bulls are watching by Arunkumar

Bulls are watching in detail

 “Silence of the other” end is the actual work of him for this exhibition.

Silence of the other end by Arunkumar

Bearly bear

“Bearly Bear” is inspired by the work of Arunkumar HG “Silence of the other end”. Using the same technique, it’s constructed with the edible red and green jelly bear gum to form the shape of a bigger bear.

Mutant of the street vendor by Tushar Joag 

“Mutants of the Street Vendors mimetic scheme” by Tushar Joag

The truth beneath the table 

“The Truth beneath the Table” It’s inspired by the work of Tushar Joag; “Mutants of The Street Vendors Mimetic Scheme”. His metaphor is “Indian street vendor as a superhero”. They use their strength to escape the police or disguise themselves into the environment for example. This imitation uses typical Indian nuts table. But if you look carefully, the reflection reveals the truth that there is a super hero beneath the table as if he is carrying this table on his head or on the other hand the Indian nut vendor is a SUPERHERO!

Can you see the super hero?

…. so can you see the super hero?

Vineet Kaacker's work 

Vineet Kaacker’s art pieces.

Vineet chocolate rock

The work of Vineet Kacher inspired this piece. But this is not a rock like the original. It’s a chocolate rock!

Seems like Her Excellency Latha Reddy, Indian Ambassador of Thailand was enjoy the Vineet chocolate before she left.

Pushpamala N and her work

Pushpamala N and her work.


and…. Disguised Pishpamala N with my work :)

Indian disguise

Pushpamala has many roles in the Indian society, from ordinary Indian persons to female gods. With these “mustache” and “jewelry” straws, you can also play a role of an Indian person while enjoying sparkring yoghurt drink.


Special photography tecnique piece, “Prabhu” by Justin Ponmany


“Reverse” imitated the work of Justin Ponmany; “Prabhu”. He explored the translation of 3-dimensional objects to 2-dimensional artworks. Here, his concept is reversed back by forming his 2-dimensional work into 3 dimensions, in this case, ice cream cups.


The top view of these ice cream cups displays his complete 2-dimensional art piece while the colors of the ice cream match the colors of the picture on the lids. The flavors are Masala tea, Salted lassi, Mango Lassi and Spice chocolate.

The skin of pimples

“The skin of pimples” by Prajakta Potnis.

Pimple provocation

Pimple provocation in detail 

This piece is inspired by the work of Prajakta Potnis; “The skin of pimple”. People believe that eating chocolate leads pimple. This piece of chocolate has something behind it… The back side looks like skin with pimples!
It’s quite interesting that just by turning something upside down, the meaning totally changes… from something yummy to something yucky!

Sharmila Samant's work

Sharmila Samant’s work

Chocolate Puzzle

Chocolate Puzzle

“Chocolate Puzzle” The idea is taken from the work by Sharmila Samant. Her work displays a group of scattered squared photographs of the same object. This is imitated by dicing chocolate bars into squares and disordering them.

Gigi Scari's work

Gigi Scari’s work.

Cotton (candy) yarn

This is inspired by Gigi Scaria’s work which is the interviews of a group of people who have met Mahatma Gandhi. “Charkha” or “Spinning wheel” is another symbol of his effort to call for the freedom of Indian people by making their own cotton yarn/clothes. I borrowed the idea to make some cotton but it’s candy one.

Many thanks to Mae Aew+ for this antinque spinning wheel.

Mithu Sen and Kumar Kanti Sen's chair

Mithu Sen and Kumar Kanti Sen’s chair.

Sen's little chair

“Sen’s little chair” This cocktail platter is inspired by the chair of Mithu Sen and Kumar Kanti Sen. The cocktail sticks imitate the chair’s back support and the mayonnaise on the sausage looks a little like the pattern of the cushion. 

Visitors with my straws

The guesses were enjoy the exhibition as well as my creations, so does our chief guest, H.E. Lathea Reddy, Indian Ambassador of India to Thailand. Some drank my drinks without even noticing that there were something attaching on their faces!

Pushpamala N, H.E.Lathea Reddy and Natasha Tulli

From the left hand side, Pushpamala N,  H.E. Lathea Reddy, Indian Ambassador of India to Thailand and Natasha Tulli, the owner of Gallery Soulflower.

Many thanks to Natasha for this opportunity to colaborate with all these great artists and opportunity to expose my works. Also many thanks to P’Bank for this super nice English art text. Kob kun naka :)

Pictures in courtesy of artists, Gallery Soulflower and my mom. For more pictures, please click here.

Play with your food, Melt in you mold. November 4, 2007

Posted by Icedea in Ice cream designer's hat.
Tags: , , , , , ,
1 comment so far

All the kids will be introduced to “The Place and the Plate” exhibition before starting the workshop. Picture in courtesy of P’Ai and Jerome Ming.

I haven’t posted anything for a while so let’s start with the oldest one (again). According to the last post about the information of Breast Stupa Ice cream workshop on 11 July 2007. So here is showing how it goes…

The workshop is devided into two parts, morning and afternoon. The morning workshop is for the children from the organization and the later one is open to any kids.

In each part, it’s devided into 3 sessions. First is the art of scoop, by using the tools to scratch-scoop-dig, then other colors of the ice cream which lay beneath the first layer will appear. It creates an unexpectable art piece.

The second session is to decorate the ready colorful beast shape ice cream by using their imagination and the materials we have prepared such as coloyful natural syrups and jams, topping, colorful chocolate chips, fruits and flowers, snack and so on.

I made lots of colorful simple flavours by using P’Ai breast cookies cutter to make the shape of the ice cream. They are ready to be decorated by the kids.

  Cone castle 

After playing with P’Ai’s breast stupa mold, the third session will let the kids make their own simple mold made of aluminium foil. As our traditional Thai ice cream is hardly found nowadays, this third session will introduce this Thai ice (without cream) and its tool “Tee Sai Nam Kang” to the children to learn our history. The prepared ice flake will be filled in the mold and ready to be decorated.


P’Ai’s breast stupa stainless mold and prepared aluminium foil to make the simple mold.

The staffs were working hard (Sai Nam Kang) to make the ice flake for the kids.


At the end of each session is eating time to enjoy their own art pieces…hmmm yummy!

Eventually I just admitted with the severe stomache again on the day before the workshop start, got out of the hospital at 4.00 in the morning and then went straight to Jim Thompson to prepare this workshop. So I couldn’t eat anything that much. However all those smiles from the kids made me feel happy and forgot about those pain that happened to me on the previous day.

So do P’Ai who is so generous and so kind to me, all Jim Thompson staffs (P’Poo, Khun Tann, N’Now and P’….), all the staff who worked hard for the kids to play and of course P’Jiab and Jim Thompson art center who create this wonderful event.

Thank you so much.

For more pictures of the event, please click here.

Daybeds magazine, The 5th Anniversary October 1, 2007

Posted by Icedea in Ice cream designer's hat.
Tags: , , ,

Daybeds magazine, September 2007 : Japanese Art & Culture, The Fifth Anniversary