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S1 Grand Opening June 1, 2008

Posted by Icedea in Ice cream designer's hat.
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On Wednesday 21 May… the first day of ThaiFEX fair, around 4.00am in the morning, I woke up with a severe stomach pain and be brought to the hospital immediately. Yes… it happened again as I mentioned in the previous posts “Royal Jelly ice cream for Babi Mild” , “Play with your food, Melt in your mold” and “Thai National Museum Shop”

Unlike last year that I got only stomachache, for this time, although I had recovered from the pain, I still encountered other problems that came to me in the same time!! Sinus and wind pipe inflammation… Poor Prima, I felt so terrible and tired, I would like to take a rest but it’s my responsibility… I must go through all these health problems and do my best for my client. T_T

Anyway after the storm, there will be a rainbow…. all my effort is worth….

S1 Football complex

Last Thursday 29 May 2008 was the opening day of S-One Foot Ball arena as well as the opening of Ice-One shop. The event was going well although I looked like a walking corpse on that day. T_T

Ice One by IceDEA

Ice-One by IceDEA… yeahh… that’s my IceDEA!

Besides a problem with the temperature of the ice cream freezer and some misunderstood about the opening time, the rest and over-all were fine. My client was satisfied (I guess…. please tell me naka, Khun May, if I’m wrong.) Above all, the most important thing is I’m satisfied with it. Although it’s not the best as I expected, it’s the best as I can put my effort into it.

Here are some pictures from the event.

All the owners

All the owners of S1 : คุณวินิจ เลิศรัตนชัย From RS Fresh Air and other directors of RS CO.,Ltd.

Khun May, the owner of Ice-One

Khun May, the cutest owner of Ice-One :)


Some guests in the event with my ice cream.

Ice cream for Ice-One

All ice creams in the freezer including M150 or Milo flavors. Since M150 and Nestle are the major sponsor of S1, thus there must be these two flavors in the list!

Ice cream for Ice-One

Noot(ella) ball ice cream (normal version), exclusively for Ice-One.

Football ice cream

Noot(ella) ball ice cream in an opening event version. Nutella ice cream with pentagonal milk chocolate to create the pattern of the football. Served in a net goal-like cup.

Grass brownie

Grass Brownie. Icing is applied on the surface to create the foot ball field look. (Corner of the foot ball field.)

Grass brownie

Another angle.

Grass brownie

Base is a brownie with almond as a block of soil and particle, topped with Poppy Seed as the sand and rock, then the grass is actually special custom made “Green Foy Thong” or “ฝอยทองสีเขียว”.

Ice cream display and Bakery Display

Ice cream and Bakery display. Please don’t wonder if you will have just only this grass brownie as a snack because this display will be fully filled with my grass just only on this opening day.

Unfortunately my Noot(ella) Ball in a a goal-like cup were served just only on the opening day, however the simple version of this Noot Ball is availble at Ice-One shop as well as the grass brownie. Check it out by yourself to see how realistic they are.

Alora, I’m gonna get more rest to recover and be ready for the next project!! Fighto Fighto!!


Cesar : Love at first bite event at Eden Hall, Central Word Plaza July 3, 2007

Posted by Icedea in Ice cream designer's hat.
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Cesar event 

I know I wear so many hats such as writer’s hat, designer’s hat or ice cream designer’s hat as the name of this blog but I never imagine that one day I will have a chance to wear an actual chef’s hat…. and it’s even harder to imagine myself being a chef… a Gourmet chef for dog!!

Being a chef

Thanks to P’Ton from Ya Pan Catering who gave me this particular assignment… yess…. he knows I love something people might feel weird about it :P

The assignment is to create “A Gourmet Food” for Cesar event since Cesar is not just only a dog food but it’s “Food for Dog”! a premium dog food which attract the owner and makes them feel as if they serve a gourmet human food for their dog. Only one thing is that everything in these menus is made of Cesar and other dog snacks, so your dog can enjoy all of the plate.

Cesar has come in many flavours such as Gourmet Beef, Prime Beef and Choice Chicken, Chicken and Seafood, Lamb, Beef and Liver, Chicken, Chicken Supreme, Chicken and Cheese so I, Khun Ib and N’Mol from Ya Pan have create menus varying from each flavours as listed below.

Chicken and cheese super supreme pizza

  • Chicken and cheese super supreme pizza : Cesar chicken and cheese flavour on pizza bread, decorated with variation of dog snacks.

Roast beef platter

  • Roast Beef Platter : Cesar gourmet beef wrapping on Dog Chew bone, topped with Beef flavour dog gravy and garnished with a slice of lemon and cherry.


  • Chicken Dogchewcini : Inspired by fettucini pasta which made of dog chew yellow stripes, mix mince Cesar chicken supreme with dog gravy source and then decorate with Garnished dog chew.

Prime beef and choice chicken mousse

  • Prime Beef and Choice Chicken Mousse with mini bone crunch : Blend Cesar prime beef and choice chicken until smooth and put it in the suffle bowl, topped with grounded mini bone crunch biscuit.


  • Beef and Liver Bruschetta : Apparativo for your dog… Cesar beef and liver flavour spread on dog chew biscuit, garnished with dog snacks.

Lamb cutlet

  • Lamb cutlet : Cesar lamb flavour wraped on dog chew stick, served on dog chew biscuit as potatoes and decorated with dog chew carrot.

Larb Gai

  • Larb Gai : Cesar is not limited on just only western food, so does Thai menu!! Mince cesar chicken flavour, topped with ground mini bine crunch as Kao-Kua, served on cabbage leaves and decorate with dog chew sticks as Tua-Fak-Yao.


  • Chicken and seafood springroll : Cesar chicken and seafood puree stuffed inside dog chew rolls with dog snacks.

Dog Quake

  • Dod Quake : Inspired by Swensen ice cream earth quake. Assorted scoop Cesar flavours in a big bowl, decorated with dog chew snacks.

It took place at Eden hall, Central World Plaza yesterday evening. There were fashion show from many celebrities, actresses and their dogs, Dog horoscope and of course…. our dog gourment kiost!!

Lots of dogs really felt appetise with the gourmet dog food… so does the owner but we’re so sorry… the food was just only for dogs :P

For further pictures in the event… including celebrities and dogs…. please click here.

Pechakucha night#3 June 2, 2007

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Pechakucha night#3

Last week (26th May 2007) I was invited by Khun Surat “try to be nice” to present my ice cream design works at this creative event called “Pechakucha night, free Bangkok creativity” at Playground! inspiration store, Thong Lor as one of the 17 speakers. Although it’s just only the third time in Bangkok, it has been taken place in so many countries a long time ago, Tokyo is the first city in 2003, originally devised by Astrid Klein and Mark Dytham of Klein-Dytham Architecture (KDa). The name derives from a Japanese term for the sound of conversation (“chit-chat”). 

A Pecha Kucha night is an event format in which presenters show a slideshow of 20 images, each of which is shown for 20 seconds — giving a total presentation time of 6 minutes 40 seconds and the event starts at 20:20 pm. Each event usually has 20 presenters. Presenters (and much of the audience) are usually from the design, architecture, photography, art and creative fields.

Firstly I felt it’s plenty of time to explain the concept of each image within 20 second. By contrast, I was quite exhaust to hurry up explaining everything in this short moment. However I still feel happy to participate in such a good event where gather all the works, opinions or whatever from so many persons to inspire each other. Speakers to speakers, speakers to the audiences and perhaps… audiences to audiences if they are inspired and become the speakers for the next time.

Hopefully this ball will keep rolling and rolling as a cycle like this in the future and won’t end up just only on the 3rd time….

Pechakucha speakers