jump to navigation

S1 Grand Opening June 1, 2008

Posted by Icedea in Ice cream designer's hat.
Tags: , , , ,
1 comment so far

On Wednesday 21 May… the first day of ThaiFEX fair, around 4.00am in the morning, I woke up with a severe stomach pain and be brought to the hospital immediately. Yes… it happened again as I mentioned in the previous posts “Royal Jelly ice cream for Babi Mild” , “Play with your food, Melt in your mold” and “Thai National Museum Shop”

Unlike last year that I got only stomachache, for this time, although I had recovered from the pain, I still encountered other problems that came to me in the same time!! Sinus and wind pipe inflammation… Poor Prima, I felt so terrible and tired, I would like to take a rest but it’s my responsibility… I must go through all these health problems and do my best for my client. T_T

Anyway after the storm, there will be a rainbow…. all my effort is worth….

S1 Football complex

Last Thursday 29 May 2008 was the opening day of S-One Foot Ball arena as well as the opening of Ice-One shop. The event was going well although I looked like a walking corpse on that day. T_T

Ice One by IceDEA

Ice-One by IceDEA… yeahh… that’s my IceDEA!

Besides a problem with the temperature of the ice cream freezer and some misunderstood about the opening time, the rest and over-all were fine. My client was satisfied (I guess…. please tell me naka, Khun May, if I’m wrong.) Above all, the most important thing is I’m satisfied with it. Although it’s not the best as I expected, it’s the best as I can put my effort into it.

Here are some pictures from the event.

All the owners

All the owners of S1 : คุณวินิจ เลิศรัตนชัย From RS Fresh Air and other directors of RS CO.,Ltd.

Khun May, the owner of Ice-One

Khun May, the cutest owner of Ice-One :)

Guests

Some guests in the event with my ice cream.

Ice cream for Ice-One

All ice creams in the freezer including M150 or Milo flavors. Since M150 and Nestle are the major sponsor of S1, thus there must be these two flavors in the list!

Ice cream for Ice-One

Noot(ella) ball ice cream (normal version), exclusively for Ice-One.

Football ice cream

Noot(ella) ball ice cream in an opening event version. Nutella ice cream with pentagonal milk chocolate to create the pattern of the football. Served in a net goal-like cup.

Grass brownie

Grass Brownie. Icing is applied on the surface to create the foot ball field look. (Corner of the foot ball field.)

Grass brownie

Another angle.

Grass brownie

Base is a brownie with almond as a block of soil and particle, topped with Poppy Seed as the sand and rock, then the grass is actually special custom made “Green Foy Thong” or “ฝอยทองสีเขียว”.

Ice cream display and Bakery Display

Ice cream and Bakery display. Please don’t wonder if you will have just only this grass brownie as a snack because this display will be fully filled with my grass just only on this opening day.

Unfortunately my Noot(ella) Ball in a a goal-like cup were served just only on the opening day, however the simple version of this Noot Ball is availble at Ice-One shop as well as the grass brownie. Check it out by yourself to see how realistic they are.

Alora, I’m gonna get more rest to recover and be ready for the next project!! Fighto Fighto!!

Advertisements

Concept and mock up for S1 opening May 19, 2008

Posted by Icedea in Ice cream designer's hat.
Tags: , , ,
add a comment

At the beginning of this month, I received a phone call from Khun May, a friend of N’Ter Mushroom Television, asking how to open the ice cream shop, then she had made an appointment with me at her office in order to taste my ice cream and ask for further information about ice cream, price and so on. To be honest, first I thought it’s just another cafe that would like to have some ice creams in the shop so I didn’t expect anything that much. By contrast, when I arrived her office, I just realized… hey… this is not a small project! I’m going to make a new ice cream flavor for RS! Yeah!! Thank you so much naka, N’Ter :D

S1 Logo

RS Fresh Air, one of RS Promotion Group, is going to open a new indoor football complex and multipurpose arena named “S-One” on Bangna-Trad Rd. The field is built with imported artificial grass which is the same as the AC Milan field in Italy, this is the main selling point of this complex.

At S-One, there will be a restaurant, shop and of course…. ice cream cafe!!!

Khun May is in charge of this shop…. “Ice-One” (related to S-one but coincidently similar to IceDEA :P) She asked me to design new flavor including the special ice cream concept for the opening. Here are some concept proposals and their mock ups.

ice cream in a goal cup

First is a concept “Foot ball in a goal cup”. As the ice cream itself is in a sphere shape so I decide to make a white base ice cream and decorated with pentagonal chocolate to create the foot ball pattern and then served in a net pattern ice cream cup as if the ice cream is already in a goal.

ice cream in a goal cup

Foot Ball ice cream placed on grass tray.

ice cream in a goal cup

Foot ball ice cream in a goal cup.

net pattern cup

Net pattern ice cream cup.

As they are proudly present their great import grass as it’s the core feature so I think it would be nice if I could make something related to it for their PR and that how the second concept came from, “Soccer field”

Soccer field concept

First it supposes to be an ice cream, but due to the temperature issue and flexibility, I decide to use a brownie instead of an ice cream. I make a dark brownie to represent a block of the soil, layering with poppy seed as the sands and rocks, then top it with custom made “ฝอยทอง” in Green color to make it look alike grass.

Grass brownie

Please note that this is just a rough sketch (Sketch? haha… I know I should say this is just a rough sweet instead :P), the grass needs to be adjusted for realism.

The third one, this is optional… I love it because it’s kind of performance in a way, although we didn’t use it in the end. The concept is “Red or Yellow, What are you gonna get?”

Red or Yellow?

The waiters are dressed up as referee and suddenly whistle up to any specific or random guest depending on the criteria such as “Best Out Fit” in the event or so on, then holding a red or yellow napkin which has a square short bread inside and give it to the guest.

Red card short bread

Red card short bread.

Red card short bread

Red napkin as a holder for this square short bread.

I know it may not be practical for a big event but might be kind of fun for a small party or such thing. I still hope they might use it somehow in the future :P

I will later post the final output once the event occurs on 29 May 2008.