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Bangkok Design book February 25, 2007

Posted by Icedea in Ice cream designer's hat, Product designer's hat.

Today I went to a grand opening of Bangkok design book. This event took place at a traditional Thai building, Jim Thompson’s house. The book profile 32 designers and artists whose work straddles the line between “fine art” and “decorative art”. The book written by Brian Mertens, a Bangkok based writer on Asian art and culture, published by Times Editions / Marshall Cavendish of Singapore and London.

The Thai designers are Khun Suwan Kongkuntien from Yothaga, Khun Udom Udomsrianan from Planet 2001, M.L.Pawinee Suntisiri from Ayothya, Propaganda, P’Jarumchai (my great cousin! :) ) from Pasaya textile, P’Piek Jitrin Jintapreecha and so on.

Congratulation, Mr.Brian and also thank you so much for featuring us in your book.

My color blind ice cream

Ice cream design for Jerlot coffee space


SME Thailand : Everybody is Designer February 13, 2007

Posted by Icedea in Writer's hat.
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SME Thailand, January 2007

SME Thailand, January 2007

SME Thailand : 12 Guru February 13, 2007

Posted by Icedea in Product designer's hat.
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It’s really honored to be one of 12 guru in SME Thailand magazine as a specialist in design for SME. This interview is about trend in this new year 2007 for design in Thai SME. I have talked about Value Creation which suppose to be the best solution for Thailand ecomoic and business as describing in Creative unfold seminar organized by TCDC. For more detail about Massclusive, please see in the following blog. For more detail about Value Creation, please have a look in the SME Thailand magazine : Febraury and March issue.

Thanks to TCDC, otherwise we won’t have this resourceful knowledge.

My work on http://notcot.org February 7, 2007

Posted by Icedea in Ice cream designer's hat.
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Many thanks to Juliana, my creative writer friend from Singapore, who has posted my website on


once she knows that I just launch my new website. Please vote for me in notcot and feel free to visit my website!


Many thanks again, Jule :)

30 Things from the insparation of the person who turns 30 February 5, 2007

Posted by Icedea in Ice cream designer's hat.

Last week, I made a food installation for one of my friend’s, P’ Waew’s, birthday. The George Batille’s book, A Story of the Eyes, explains how round objects affect human thoughts. Batille gives P’Waew an inspiration to write her new book. Her book will talk about the relation between objects where the meaning are not exposed when standing alone; on the other hand, once they are together, the context changes. To human perception, some object arrangements can imply sexual meanings. So does this installation!

I’ve created a series of 30 round food objects, where they would give no significant meaning if they were alone and would unleash specific meaning when together. Eventually, a few of these sexy foods were not in round shape; therefore, I’ve converted some of which into sphere-shaped ice creams.

The arrangements from the top roll are:

Roll 1: Egg, milk, white wine, cigarette, seaweed (comes along with the golden hairy sweet below), pink pepper chocolate,

Roll 2: Fragolini champagne, banana, donut, squid, vanilla, whip cream

Roll 3: Shells, mushroom, rambutan, sausage, éclair, long cucumber

Roll 4: Cherry, coconut milk, lollipop, oyster, golden hairy sweet, garlic

Roll 5: Onion, black bean, raisin, egg yolk, Chinese bun, ice cube.

If you don’t get the joke or don’t understand how these foods can be related, try to be a little “dirtier” or else please feel free to leave a comment and I will explain to you why ;)