Concept and mock up for S1 opening May 19, 2008

At the beginning of this month, I received a phone call from Khun May, a friend of N’Ter Mushroom Television, asking how to open the ice cream shop, then she had made an appointment with me at her office in order to taste my ice cream and ask for further information about ice cream, price and so on. To be honest, first I thought it’s just another cafe that would like to have some ice creams in the shop so I didn’t expect anything that much. By contrast, when I arrived her office, I just realized… hey… this is not a small project! I’m going to make a new ice cream flavor for RS! Yeah!! Thank you so much naka, N’Ter :D

RS Fresh Air, one of RS Promotion Group, is going to open a new indoor football complex and multipurpose arena named “S-One” on Bangna-Trad Rd. The field is built with imported artificial grass which is the same as the AC Milan field in Italy, this is the main selling point of this complex.

At S-One, there will be a restaurant, shop and of course…. ice cream cafe!!!

Khun May is in charge of this shop…. “Ice-One” (related to S-one but coincidently similar to IceDEA :P) She asked me to design new flavor including the special ice cream concept for the opening. Here are some concept proposals and their mock ups.

First is a concept “Foot ball in a goal cup”. As the ice cream itself is in a sphere shape so I decide to make a white base ice cream and decorated with pentagonal chocolate to create the foot ball pattern and then served in a net pattern ice cream cup as if the ice cream is already in a goal.

Foot Ball ice cream placed on grass tray.

Foot ball ice cream in a goal cup.

Net pattern ice cream cup.

As they are proudly present their great import grass as it’s the core feature so I think it would be nice if I could make something related to it for their PR and that how the second concept came from, “Soccer field”

First it supposes to be an ice cream, but due to the temperature issue and flexibility, I decide to use a brownie instead of an ice cream. I make a dark brownie to represent a block of the soil, layering with poppy seed as the sands and rocks, then top it with custom made “ฝอยทอง” in Green color to make it look alike grass.

Please note that this is just a rough sketch (Sketch? haha… I know I should say this is just a rough sweet instead :P), the grass needs to be adjusted for realism.

The third one, this is optional… I love it because it’s kind of performance in a way, although we didn’t use it in the end. The concept is “Red or Yellow, What are you gonna get?”

The waiters are dressed up as referee and suddenly whistle up to any specific or random guest depending on the criteria such as “Best Out Fit” in the event or so on, then holding a red or yellow napkin which has a square short bread inside and give it to the guest.

Red card short bread.

Red napkin as a holder for this square short bread.

I know it may not be practical for a big event but might be kind of fun for a small party or such thing. I still hope they might use it somehow in the future :P

I will later post the final output once the event occurs on 29 May 2008.